Stop & Shop invested in a reimagined logo that was a reboot of their 20th century stop light signal. They chose (add)ventures to implement that investment across their stores, office environments, delivery fleets, signage systems, loyalty programs, and private brand labels. We dug into the new brand to identify what worked, ditch what didn't, and create new elements that served them better.
We developed new colorways and a custom two-font system, plus guidelines for using photography and language. We packaged them into an easy-to-use guide that enabled Stop & Shop to deploy their new brand to its full potential.
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