Bally's is a leading casino-entertainment company with over a dozen properties across the country in their portfolio. Each of those properties had to be rebranded from the felt on the tables to the direct mail pieces, and everything in between.
Working with some basic guidelines developed by Interbrand, my team and I were responsible for rolling it out across every piece of collateral at each property. Below is a sampling of some of that work using Bally’s Kansas City as a case study. Work includes direct mail, property signage, way finding, and digital signage. Work done via McGuinness Media & Marketing.
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