Working closely with the Creative Director/CEO, Carolyn Rafaelian, I created a wide array of retail products – mainly jewelry. I oversaw projects through concept, sketching, technical production artwork, and packaging. I had the chance to create both original designs as well as worked with licensed partners including Disney, Star Wars, NFL, and more.
I often worked alongside the marketing team as well to help tell the story of products, seasonal offerings, affiliate companies and more.