Stop & Shop

STOP & SHOP

Stop & Shop, a major regional grocery chain and part of the global Ahold Delhaize family, has been a familiar name across the Northeast for over a century. When they invested in a reimagined logo—an updated take on their classic stoplight symbol—the next step was bringing that new identity to life across every touchpoint.

We dug into the new brand to identify what worked, ditch what didn’t, and create new elements that served them better. From store environments to delivery trucks, loyalty programs to private label packaging, the goal was to make sure every piece felt cohesive and intentional.

We developed new colorways and a custom two-font system, along with clear guidelines for photography and language. All of it was packaged into an easy-to-use brand guide designed to help Stop & Shop roll out their refreshed look with confidence to its full potential.