APEFEST 2024 | Bored Ape Yacht Club
In 2024, I worked as part of Yuga Labs’ internal creative team to concept and execute ApeFest, Bored Ape Yacht Club’s annual multi-day event, held that year in Lisbon, Portugal. The goal was to build a physical experience that reflected the culture and chaos of the BAYC community while pushing the expectations of what a Web3 event could be.
I helped shape the overall theme and visual direction, developed a full brand identity system, and designed the event space—from large-scale environmental graphics to intimate visual details that brought the story to life. I also created the designs for a full merchandise line and contributed to brand activations for partners including BMW, Michelin, and A Bathing Ape.
Work done via Yuga Labs.
