Clubs & Clams

For this invite-only golf tournament and clambake, I wanted to build a visual identity that didn’t take itself too seriously—because the event doesn’t either. The hero is a custom clam mascot, designed to feel like an old-school cereal box character with a side of country club mischief. Paired with bold, friendly typography and a set of flexible logo lockups, the system scales from merch to invites to custom golf balls without losing its tone.

The vibe is casual but intentional, mixing playfulness with solid design fundamentals. From the event badge to the tee shirts to the print invites, everything snaps together in a clean, consistent way while still keeping things lighthearted and fun.