In 2025, I worked as part of Yuga Labs’ internal creative team to concept and execute ApeFest, Bored Ape Yacht Club’s annual flagship event, held that year in Las Vegas, Nevada. Unlike the previous year’s multi-day format, ApeFest 2025 was distilled into a single, high-impact night that took over the entirety of AREA15—transforming the venue into a fully immersive world that captured the culture and chaos of the BAYC community. I was on-site in Las Vegas for the week leading up to the event, working closely with the core team to bring the experience to life from the ground up.

I contributed to shaping the overall theme and visual direction, developing a cohesive brand identity system, and designing the full event experience—from large-scale environmental graphics to detailed, story-driven moments throughout the space.

The event featured integrated creative and partnerships with collaborators including Snoop Dogg, BMW, and Baby Shark Universe, alongside a live performance lineup headlined by Big Boi, Clipse, and Kodak Black, with additional sets from Justin Blau and DJ Rhêtorík.

Following ApeFest, BAYC continued its presence at ComplexCon 2025 as the official blockchain partner, featuring token-gated experiences and a dedicated booth that drew multi-hour lines throughout the weekend.

Work done via Yuga Labs.